The first 5 lines of the description are included beneath your video but above the “read more” tab.

The first two lines of the description box are displayed next to your video in search and when posted on social media.

The first 5 lines are essential for two reasons: You can always add this later but ideally, your description should be written before the video is made public. On the upload page, you’ll have your first opportunity to add a description box to a new video. At Videospot, we follow these general guidelines for creating exceptional description copy: You see how key that is, right? A smart YouTube plan will include a keyword optimized, structured description box with every video. While it’s possible to rank on YouTube without a big description box, you would also be missing out on valuable watch time as many YouTubers scroll through a description box while the video is playing. 5 Ways to Craft a Killer YouTube Descriptionįor starters, the copy (or text) found inside your YouTube description box is indexed by search engines and is used by the search engines to rank your video accordingly. So let’s take a look at the 5 ways you can add value to your YouTube descriptions today. You’ve got to add structure to the copy so your viewer can easily navigate the content. This ensures your viewers are able to connect with your products pages, optins and other content.īut dropping links in your description like a spammer in a gaming forum is not going to cut the mustard on the worlds largest video platform. Unlike annotations, the links in your description box work across mobile and desktop platforms and while annotations only link to an associated website (and a few other limited options), a link in the description box can connect your viewers to bitly links, external websites, Amazon affiliate links, or all of the above. There is a ton of lead generation that can take place in a good description. YouTube Description = Marketer’s Best ToolBox This is where you will optimize your video for maximum effectiveness and post links that will connect your viewers to your website, offers, and other online sources.

The html-ready box can also include clickable links which appear in search engine results. Truth is, the description box is a crucial player in your YouTube marketing strategy because its contents (along with your titles, tags, and captions) help YouTube to determine if and where your videos rank on search or as related videos. This could be killing your channel, Larry. Many brands, vloggers, business channels, and other less-formally produced channels will skip the description box as unnecessary or simply not worth the energy to optimize for every video. The YouTube description box might be the most undervalued player on your video marketing team.

Link in description youtube